30 Sep
2014

Customer Lifetime Value and SEO Brisbane

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be: http://happytalkmedia.com/seo-brisbane-compete-online-get-business-call-07-4401-5144.html

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

9 Sep
2014

Permanent Laser Hair Removal Brisbane

Laser Hair Removal is a becoming a popular treatment, as the current fashion for both men and women is to have the clean look consisting of little or no body hair. Excess or unwanted hair growth is usually a result of genetics, hormones or certain medications. Recent advances in the technology have meant that the hair removal treatments are now a lot more effective and there is less risk of side effects from occurring, making it safer for consumers.

When discussing Laser Hair Removal, it is important to note that the body has 3 cycles of hair growth – Anagen (active), Catogen (transitional) and Telogen (resting). The laser energy destroys hairs in the Anagen or active phase, targeting the cells at the base of the hair follicle which are responsible for hair growth. As Laser Hair Removal targets only the hairs in the active phase, only a percentage of hairs are treated with each session. A series of treatments is required to clear an area, though less hair will return with each treatment and the regrowth will become fine, soft and sparse.

Laser hair removal treatments target melanin which is the dark pigment contained within the hair. Red hair contains a different type of melanin and consequently the treatments can be less effective for redheads.
The area must be shaved prior to treatment to allow the laser energy to be directed under the skin, and not to heat up the surface by having dark hair above the skin level. Any plucking or waxing must be stopped for several weeks before starting treatment, as the hair needs to be in the follicle for it to work.

The effectiveness of the Laser Hair Removal treatments is mostly dependant on the quality of machine used, the parameters or correct setting and proper candidate selection. An ideal candidate for Laser Hair Removal has light coloured skin and dark coloured hair. This stark contrast of colour allows the laser light to easily target the hair and pose little or no risk of harm to the skin. This is also why it’s important to avoid sun exposure and tanning when undergoing a course of permanent hair removal treatments.

It is important for the full area to be treated by the laser with each hair removal appointment so hairs are not missed. Any missed patches will require additional treatments in the future and the area may look patchy or have uneven hair growth. Hairs that do not fall out or shed within about 14 days have usually not been treated effectively. This is due to poor spacing by the operator or incorrect technique, which can often be avoided by finding a reputable laser clinic that has licensed and experienced operators.

Looking to find out more about Laser Hair Removal Brisbane or Permanent Hair Removal Brisbane? Contact Image by Laser today to find out about our Laser Hair Removal Prices .

29 Sep
2014

Kit Homes Compared to Turnkey Homes

There is a major difference between kit homes and turnkey homes. Kit homes are built by an owner builder, one who wishes to build their own home. Whereas turnkey homes are built by professionals, so that the client does not need to be involved with the hundreds of steps and processes involved with building a new home. ”Turnkey” simply means that you, the client, can go to your brand new home, walk up to the beautiful front door and simply turn the key!

The process to become an owner builder is much more complicated than one might think. For instance, it’s a requirement of the Building Services Authority (BSA) that anyone who wishes to build or renovate their own home and spend over $11,000 must hold an owner builder permit, and these permits are only issued by the Building Services Authority once you’ve completed an owner builder course. The permits expire every 6 years.

Here are a few of the processes involved with building your own kit home; legal requirements, site preparation, footings and floors, wall construction, roof construction, windows and frames, doors, screens, wall finishes, ceilings, fixtures, plumbing, gas, electrical, draining, and then some landscaping to top it all off.
If you don’t have experience in all of these areas, building your own kit home could prove to be more challenging than you may think, especially tackling all the council codes, regulations and legal requirements!

We at Bush and Beach Home Builders are professionals at building sustainable homes. We know how stressful and overwhelming the process of building your own home can be, so let us do it for you! If you think assembling a piece of furniture is irritating, building a kit home is a hundred times more complicated. Instead, let us do the work for you so that all you have to do is turn the key and enjoy your unique, climate engineered Bush and Beach home.

If you want to see some house designs or learn more about our sustainable homes, please contact our team.

28 Sep
2014

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

27 Sep
2014

What are Aluminium Extrusions?

Extrusion is a process used to create objects of a fixed cross-sectional profile, of solid round, square or rectangular shapes, to L shapes and T shapes, tubes and many other different types. Metal is pushed through a die of the desired shape using either a mechanical or hydraulic press, resulting in the finished product. The cavity in which the raw material is pressed is lined with a wear resistant material which can withstand the pressure that is created when the material is pushed through, making extrusion possible without deforming or tearing the metal.

Aluminium extrusion is generally used in the manufacture of windows, doors and balustrades, but is also found in thousands of other items like vehicle parts, truck trays, boats and other marine products and refrigeration, etc to name a few.

Two advantages of this technique over other manufacturing processes are its ability to create very complex cross-sections, plus being able to work materials that are brittle, because the material only encounters compressive and shear stresses. It also forms finished parts with an excellent surface finish. Extrusions often minimise the need for secondary machining. They are not of the same dimensional accuracy or surface finish as machined parts, however, the process produces a wide variety of cross-sections that are hard to produce cost-effectively using other methods.

Extrusion may be continuous (producing indefinitely long material), or semi-continuous (producing many pieces). The minimum thickness of steel is about 3mm, whereas aluminum and magnesium is about 1mm. The extrusion process can be done with the material hot or cold.

Metals that are commonly extruded:

* Aluminium is the most commonly extruded material and can be hot or cold extruded
* Brass is used to extrude corrosion free rods, automobile parts, pipe fittings, engineering parts
* Copper pipe, wire, rods, bars, tubes, and welding electrodes
* Lead and tin pipes, wire, tubes, and cable sheathing
* Magnesium is used in aircraft parts and nuclear industry parts, and is about as extrudable as aluminum
* Zinc rods, bars, tubes, hardware components, fittings and handrails
* Steel rods and tracks -Usually plain carbon steel is extruded, but alloy steel and stainless steel can also be extruded
* Titanium is often used in aircraft components including seat tracks, engine rings, and other structural parts.

Clean Metals for Recycling

The cleaner that a metal is when it’s taken into a scrap metal yard to sell, the better price it will fetch per kilo, as foreign matter is costly to clean off, so this product will always be penalised accordingly in terms of the price. By this we mean no concrete, screws, glass, paper or any other foreign material attached.

All the metal we buy is processed by cleaning any non-metallic off it as required, cutting it into smaller pieces, and then it is put through a baling press to maximise the weights for export to South East Asia, where it will be melted down and manufactured into new products.

The Extrusion Process

The process begins by heating the material (for hot or warm extrusion). It is then loaded into the container for pressing. A dummy block is placed behind it where the ram then presses the material to push it out of the die. Afterward, the extrusion is stretched in order to straighten it. If higher quality properties are required then it may be heat treated or cold worked.

Cold extrusion is done at or near room temperature. Advantages of this over hot extrusion are the lack of oxidation, higher strength due to cold working, closer tolerances, good surface finish, and fast extrusion speeds if the material is subject to heat for a short period.

If you are looking for aluminium extrustion recyclers in Brisbane, make sure you visit Frog Metals.

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